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There's something more than just MSG and fake scallions simmering in the cup noodle bowls these days.
Nissin, the world's number one Instant Noodlemaker, is making a tender offer to Myojo Foods--trailing at #4--in an attempt to prevent a hostile takeover by American company Steel Partners.
What does this mean for you, the simple Instant Noodle-Eater? Nothing, probably.
Read more here.
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In 2008, Chronicle published my book: Urawaza: Secret Everyday Tips and Tricks from Japan.
I am also the founder of The Tofu Project, a boutique program that helps Japanese entrepreneurs and creators think deeper, tell better stories, and go out into the world in a much bigger way. We work with companies like Mixi, Japan Airlines, and Salesforce.com.
Sometimes I try to explain Japanese culture on CNN, BBC, CBC, WSJ, ABC (so many acronyms!) or in person at places like the Foreign Correspondents' Club of Japan, ETech, and Ignite!
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Send tips to mango [at] tokyomango [dot] com
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