This is a cool watch. It looks like an old school telephone on a G-Shock body but it's actually neither.
The creators at Maywa Electronics call it the Showa retro, Heisei pop analog* style. Back in the day of the rotary dial phone, there was a number people frequently dial to get the precise-to-the-millisecond time--117. There's a robot lady who says, continuously: "The time is now 8:34 and 15 seconds...peep peep peep." So this watch emulates that by requiring users to "dial" 117 on the rotary dial to get a robotic woman's voice to tell you the time. Plus, you gotta be a diligent dialer--if you fuck up, you'll get a "This longer is not in service" message. It can annoy the hell out of you or make you smile with nostalgia.
*In the Japanese calendar system, Showa is the last emperor's reign, which lasted from 1926 to 1989. Heisei is the current period, which started immediately after that. Awesome.
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