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Beer for kids!
The label shows a little Japanese elementary school boy with his little backpack and a pint of beer, with his beloved dog wagging his tail in approval. How endearing!
This beverage is actually non-alcoholic, but tastes like the real thing. You know, to prep the kid early for many many nights of hazing to come when he enters the work force.
I saw an ad for this last week at the Roppongi branch of Jojoen, a Korean BBQ Restaurant in Tokyo.
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I thinks it's sad. Here in the Netherlands you can buy champagne for kids, it's actually applejuice with bubbles. On the label is there a popular childrenfigure. I don't know why kids need to get the feeling of drinking. Just serve applejuice in an whineglass!! (sorry ;))
Posted by: Puck | January 10, 2007 at 03:10 PM