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Here's an idea: A farm in Ehime Prefecture is selling organic Norwegian lettuce in a pot at local supermarkets. The idea is that you're getting it "alive" and it's kinda cute, too.
I want one to keep my Basil Plant from Trader Joe's company, but they only sell it in Ehime for now. If sales are good, it'll proliferate nationwide.
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In 2008, Chronicle published my book: Urawaza: Secret Everyday Tips and Tricks from Japan.
I am also the founder of The Tofu Project, a boutique program that helps Japanese entrepreneurs and creators think deeper, tell better stories, and go out into the world in a much bigger way. We work with companies like Mixi, Japan Airlines, and Salesforce.com.
Sometimes I try to explain Japanese culture on CNN, BBC, CBC, WSJ, ABC (so many acronyms!) or in person at places like the Foreign Correspondents' Club of Japan, ETech, and Ignite!
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I couldn't even keep the little Bonsai I got for my birthday alive. Now if I had to keep my food alive before I could eat it I would be in deep trouble.
Posted by: Anastasius | February 04, 2007 at 09:01 AM