Papipo! Kids' Cell Phone.

A Papipo! is a cell phone designed just for kids by phone company Willcom and toy manufacturer Bandai. There are seven different designs to choose from--including Hello Kitty, Tamagochi, and Dragons--and comes with software that gives you brain games, your daily fortune, and a fun game called "Color Picture" where you do a paint-by-number type thing, except you fill in each block by taking a photo of something that has the requested color. It's super fun, fun enough that kids won't want to ever lose it. Comes in 5 girls' designs and 2 boys' designs, + extra covers so you can change the look of it when you feel like it.