CELE-BICH: A New Magazine For Celebrity Bitches?
There's a new magazine in Japan called CELE-BICH. Is it a magazine for bitchy celebrities?
Not quite. The words "Celeb" and "Bitch" have slightly different connotations in Japan. The Japanese interpretation of "Celeb" has expanded over the years to refer to a woman who is simply rich and/or wears brand-name apparel and leads an elegant, upper-class lifestyle. "Bitch," meanwhile, refers more to a loose, slutty woman than to "a malicious, unpleasant and selfish woman" as it's more commonly used in the Western world (though it's certainly a versatile word that's used in many different ways).
The publisher reportedly considered a concept surrounding the new "koakuma" (little devil) craze, in which women have embraced an unabashedly deceptive and manipulative approach to winning the hearts of men, as opposed to being innocent and angelic. The problem was, there was already a magazine catering to this market, called Koakuma Ageha. So they decided to create a magazine that can appeal to a wider demographic, "from adults to teens, rich to poor," and came up with---Cele-bich. Because, in the words of the publisher, sometimes celebs want to be bitches, and bitches want to be celebs.
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