Does Your Neighborhood Sushi Joint Have a Stamp of Approval?
A little over a year ago, the government announced plans to start a worldwide authentication program for Japanese food.
Then, in 2007, it cancelled the program. No precise reasons were stated, but I suspect it may have been because some protested, and some doubted whether this was biased to all those other hard-working restauranteurs who sell "fake" Japanese food.
Today, a revised campaign was announced. This time, the program is being initiated by a non-profit organization with the blessing of the agriculture ministry. And it insists that its goal is not intended to play "sushi police." Starting now in Bangkok, Shanghai, and Taipei and by the end of March in Amsterdam, London, LA, and Paris, government-approved restaurants will have an authenticity symbol—a pair of chopsticks holding a cherry petal in front of the rising sun—stamped on their windows next to the Zagat ratings and all that stuff.
What do you think guys? Good idea? Bad idea?
BTW, Italy does the same thing in Japan.
I love it if only because it will save me that occasional fifty bucks I spend on fake Japanese restaurants that do a pretty good job of pretending they're real.
(Thanks, Sam and Walter!)

