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This is the Easy Beautiful Butt Cushion made by a Japanese company called Cogit. It promises to turn your butt from flabby to tight—all you have to do is sit on it. I don't know why there is a hole in the middle, but apparently the cushioning is engineered to maximize butt beauty. Apparently it also helps posture and is pretty comfortable to sit on.
Cogit main page via Impress Watch (Japanese)
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That hole seriously intrigues me.
Posted by: Akai | April 11, 2008 at 04:14 PM
maybe you put it on top of a toilet. LOL
Posted by: Dragonfang18 | April 11, 2008 at 08:21 PM
my gf bought one.. ill let u know bout the results. as a guy it feels weird to sit on (squeezing the pelvis bone structure together)
Posted by: stuz | April 13, 2008 at 02:04 PM
I'd imagine the hole is for ventilation. I'd find it useful for letting air out ;)
Posted by: Nick Ramsay | April 13, 2008 at 08:55 PM
The hole is so you can put a steamed bun inside and keep it warm.
Posted by: chi | April 19, 2008 at 03:32 AM