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Two melons—yeah, melons—sold for $25,000 at a retailer near a large wholesale auction in Sapporo. Crazy!
The melons are from a city called Yubari, which is in financial crisis. It's only saving grace seems to be its very expensive, very juicy melons.
I don't know who bought them.
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In 2008, Chronicle published my book: Urawaza: Secret Everyday Tips and Tricks from Japan.
I am also the founder of The Tofu Project, a boutique program that helps Japanese entrepreneurs and creators think deeper, tell better stories, and go out into the world in a much bigger way. We work with companies like Mixi, Japan Airlines, and Salesforce.com.
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$25,000?! That's more expensive than the cost it takes to enhance a different pair of melons-- you can get two-and-a-half boob jobs with that money!
Posted by: lin | May 14, 2008 at 03:54 PM