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Kirin is releasing a new sub-brand of beer in October. It's called Strong Seven because it has 7% alcohol content. This goes against the recent trend of making lighter beers with 3-4% rather than the standard 5%. It's cheap, too—a 350ml can is just 141 yen.
Since Japanese beer is so popular and yummy, I'm sure this will be a big hit among those who think it's a little too light. I don't know anything yet about its distribution in the US.
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Yeah regular Kirin is pretty light; it's the lightest of the four major brands (well, I've never tried Suntory, but I've heard). It's like a less skunky Budweiser. But I dunno if just upping the alcohol is really the answer, unless they've also made it more flavorful at the same time.
Posted by: Jeff | August 27, 2008 at 10:51 AM
Alcohol won't really make it taste any better, but strong beer is pretty hard to come by over there so it'll probably have that distinction at least.
I'm a first-time poster, just wanted to say hi. :)
I took my first trip to Tokyo this summer and loved it. Your blog helps me curb some of the nostalgia. I loved it so much!
Keep the good posts coming.
Posted by: agentultra | August 28, 2008 at 07:35 AM