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Apparently, there is a subculture in Japan where young boys dress up their bicycles with steel boxes and horns and motors and bling so they look like delivery trucks in India. It's called dekochari, and Tony McNichol has a great photo gallery of them on his web site. I think this is the boy version of purikura—a way to show comraderie, creativity, and personal taste.
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These kids need to ride around town with some backlit signs and get paid to advertise something. Leave the rest, but a sign on the back could earn them some extra cash.
I'd advertise on it.
Posted by: vagrant | November 26, 2008 at 12:40 AM
I don't think it's Indian delivery trucks they're paying homage to. It's dekotora.
http://japanesenostalgiccar.com/blog/2008/02/26/dekotora-tora-tora/
Posted by: chang | November 27, 2008 at 09:22 AM