McDonalds Japan is engaged in a cool new viral-ish campaign for the launch of the Quarter Pounder here. First, they painted the signature red-and-yellow facade completely red&black and veiled it with a black curtain. Then they parked a couple of hot blonds in black skintight suits and a bodyguard out front. The top secret facility was unveiled on November 1 to be a Quarter Pounder store. The inside of the store is also black and only sells Quarter Pounder with Cheese meal sets.
People lined up around the block for the opening. A pretty genius way to sell an ordinary McDonalds hamburger, I'd say. It also would probably only work in Japan where novelty often supersedes true value.
looks so...elite and trendy on the inside
Posted by: onetwotrey | November 10, 2008 at 02:22 PM
And the march towards the oncoming Japanese obesity epidemic continues...
Also, I guess "113.398 grammer" wasn't catchy enough?
Posted by: Jeff | November 10, 2008 at 02:34 PM
Hahahaha, I can't wait until KFC is making their "Original Receipe" a big deal like how they did it here in USA.
Posted by: MeaningOfLife | November 10, 2008 at 02:54 PM
If all McDonald's had that sort of design scheme, I might consider eating there. It's pretty nice.
Posted by: heather! | November 13, 2008 at 05:46 AM
A press release from McDonald's (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald's in Japan) as it's introduced.
Dr. Tantillo's just published a post on McDonald's on his marketing blog ( http://blog.marketingdoctor.tv ) in which he praises McDonald's for being so flexible and adapting to demand but prefaced this with: "The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup." Guess they are even more flexible though... Tantillo's full post: http://blog.marketingdoctor.tv/2008/11/15/brand-winners-and-losers-mcdonalds-and-government.aspx
Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn't make sense for them--a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo did a post on Starbucks/Dunkin' Donuts, mentioning McDonald's coffee, too. http://blog.marketingdoctor.tv/2008/10/26/brand-winners-and-losers-dunkin-donuts-and-starbucks.aspx
Posted by: brock | November 20, 2008 at 02:36 PM
A press release from McDonald's (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald's in Japan) as it's introduced.
Dr. Tantillo's just published a post on McDonald's on his marketing blog ( http://blog.marketingdoctor.tv ) in which he praises McDonald's for being so flexible and adapting to demand but prefaced this with: "The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup." Guess they are even more flexible though... Tantillo's full post: http://blog.marketingdoctor.tv/2008/11/15/brand-winners-and-losers-mcdonalds-and-government.aspx
Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn't make sense for them--a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo did a post on Starbucks/Dunkin' Donuts, mentioning McDonald's coffee, too. http://blog.marketingdoctor.tv/2008/10/26/brand-winners-and-losers-dunkin-donuts-and-starbucks.aspx
Posted by: brock | November 20, 2008 at 02:36 PM