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I was quoted in the New York Times yesterday, in an article about low-tech fixes to high-tech problems:
Today’s shaky economy is likely to produce many more such tricks. “In postwar Japan, the economy wasn’t doing so great, so you couldn’t get everyday-use items like household cleaners,” says Lisa Katayama, author of “Urawaza,” a book named after the Japanese term for clever lifestyle tips and tricks. “So people looked for ways to do with what they had.”
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In 2008, Chronicle published my book: Urawaza: Secret Everyday Tips and Tricks from Japan.
I am also the founder of The Tofu Project, a boutique program that helps Japanese entrepreneurs and creators think deeper, tell better stories, and go out into the world in a much bigger way. We work with companies like Mixi, Japan Airlines, and Salesforce.com.
Sometimes I try to explain Japanese culture on CNN, BBC, CBC, WSJ, ABC (so many acronyms!) or in person at places like the Foreign Correspondents' Club of Japan, ETech, and Ignite!
Follow me on Twitter
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Read some of my published magazine stories
Send tips to mango [at] tokyomango [dot] com
People looking to save on their expenses could really benefit from this book, especially these days. Perhaps a new print run should feature the secondary heading "Time-tested tips for troubled times", or something like that.
Posted by: WordsnCollision | February 20, 2009 at 07:51 AM
Hi Lisa,
just posted about Urawaza and your book for my new blog, adoptthis.blogspot.com
Hope that's okay. Love your stuff!
Posted by: dmr | February 22, 2009 at 10:32 AM