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Uniqlo's a power not to be messed with. The clothing company has single-handedly put words like "heat-tech" and "micro-fleece" into the national colloquial vocabulary based purely on good marketing. The materials are nothing new, but by sexing up the language used to describe thermals and fleece, and offering them in several different styles and many different colors, they've infiltrated the closets of every other Japanese person on the street.
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In 2008, Chronicle published my book: Urawaza: Secret Everyday Tips and Tricks from Japan.
I am also the founder of The Tofu Project, a boutique program that helps Japanese entrepreneurs and creators think deeper, tell better stories, and go out into the world in a much bigger way. We work with companies like Mixi, Japan Airlines, and Salesforce.com.
Sometimes I try to explain Japanese culture on CNN, BBC, CBC, WSJ, ABC (so many acronyms!) or in person at places like the Foreign Correspondents' Club of Japan, ETech, and Ignite!
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Send tips to mango [at] tokyomango [dot] com
Hey Lisa, I just heard the stuio360 episode in Japan with you in it. Did you make a post about it? It was a pretty good hour... Anyone else who wants to hear it can go here: http://studio360.org/episodes/2009/02/06
Posted by: alexanderpink | January 09, 2010 at 12:12 PM
When I worked for American Apparel, Uniqlo employees and AA employees used to trade discounts. So which is the better brand? I honestly don't know, but American Apparel doesn't have a robot in their store...
Posted by: CHUDbaby | January 10, 2010 at 09:11 PM