In this video, a man named Akinori Ito explains how global warming and the lack of efficient garbage disposal mechanisms inspired him to create a method for turning plastic into oil. So cool! I also really like the way he talks — it's very calming.
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In 2008, Chronicle published my book: Urawaza: Secret Everyday Tips and Tricks from Japan.
I am also the founder of The Tofu Project, a boutique program that helps Japanese entrepreneurs and creators think deeper, tell better stories, and go out into the world in a much bigger way. We work with companies like Mixi, Japan Airlines, and Salesforce.com.
Sometimes I try to explain Japanese culture on CNN, BBC, CBC, WSJ, ABC (so many acronyms!) or in person at places like the Foreign Correspondents' Club of Japan, ETech, and Ignite!
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This is really amazing and exactly the kind of innovation we need in the world today if we want to try and slow the deterioration of the earth.
Posted by: Lenny019 | August 24, 2010 at 11:38 PM
Wow! Can you imaine if every country jumped on this innovation and began to use it! What a wonderful world this would be.
Posted by: ADD A LITTLE SUGAR TO IT | August 28, 2010 at 08:28 AM
Grabage dumps will soon be the new mining frontier.
Posted by: 2000ah.blogspot.com | September 06, 2010 at 07:45 AM